‘The Language of Plants' was a collaboration between ATYPICAL and house plant specialist GrowTropicals at Chelsea Flower Show. The installation was centered around a new typeface inspired by the organic forms of leaves and stems, creating a unique design language that celebrates the beauty and complexity of plants.

The installation then used the typeface to showcase vocabulary that exists in both the plant and typography world, such as the ‘stem’ of a plant or a letter or the ‘overhang’ of flowers or a shape. The typeface was displayed alongside the plants that inspired it, bringing the intersection of typeface design and botany to the public over 4 days. This unique installation gained the top accolade at Chelsea Flower Show and  is the first time a typography project has ever medalled