Isabel is a Creative Director, Designer and Socio-Cultural Researcher based in London. She undertakes artist residencies and research projects, writing and creating work on the themes of culture, design, technology, language and the social. She is currently Design Researcher in Residence at The Design Museum. She also runs multidisciplinary agency ATYPICAL working for tech and cultural brands.

She has been featured in It’s Nice That, Wallpaper and DesignWeek and done talks for AIGA in LA, 99u in New York and TYPO in Berlin.

Philosophy Clocks for Adobe

 

Eroded Expressions for The Design Museum

After graduating with a degree in design, Isabel joined multidisciplinary agency ATYPICAL and has now lived and worked in Copenhagen, New York and London. Over time, she became more fascinated with the social side of design and returned to LSE to earn an MSc in Socio-Cultural Studies, focusing on design, the social and language.

Work Hard Collection for Playtype

 

Petrichor Experimental Kinetic Typeface

 

Art Direction & Design

Isabel helps start ups and established brands understand craft their brand narrative, create meaningful campaigns and engineer strategic brand strategies across UK, US and European markets. Previous clients include; Adobe, Panasonic, Afterpay and Bang and Olufsen,.

 

Research & Essays

Isabel is currently a socio-cultural researcher at LSE undertaking research on design, sociolinguistics, cultural theory and typography. I have previously written and created photo-essays for publications such as Ambrosia Mag, and PetaPixel on these themes.

 

Artist Talks

Over the last few years Isabel has spoken at major creative conferences including AIGA Los Angeles, 99u New York and Typo Berlin on subjects of creative thinking, typography, social design and design business.

Untitled-2-01.png
Untitled-2-02.png
Untitled-2-03.png
Untitled-2-04.png
Untitled-2-05.png

Today, she consults and art directs for a variety of international brands, as well as giving artist talks and workshops, and undertake sociocultural research projects for companies and academic institutions. She has undertaken residencies for companies like Adobe, and is a Google Leadership Fellow.

Service List

 

  • Graphic Design, Art Direction for branding, editorial, digital and print.

  • Art Direction for photography, film and advertising.

  • Custom and semi-custom typefaces.

  • Art direction for content and film projects and production design for film.

  • Design research and strategy projects for corporate clients, public bodies and academic institutions.

  • Consulting on design, research and creative topics.

  • Essays for international journals.

  • Available for talks for design and creative organisations on the themes of social research, design and business.

  • Open to new residency opportunities for social and visual work.

  • Experience teaching design methods, business workshops and social research skills.