Afterpay Global Rebrand
Branding, Typography, Creative Direction
Assisted NYC based agency YummyColours to create an all-encompassing global language for the leading fintech brand Afterpay. Afterpay’s new identity was developed as a resolute evolution of the brand and its services to unite the messaging across multiple regions and demographics. With a focus on the logo-type aspects of the rebrand, I aided a re-imagination of the brand, deepening its visual identity with a new logo, signature colour, and an extensive system for expression across physical and digital platforms.
AGENCY Yummy Colours
PHOTOGRAPHY Aaron Bernstein
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